Our Mission

Our Mission is to build a sustainable and innovative insurance business, focused on the underwriting of UK motor insurance and provision of market leading claims handling services. We aim to grow profitably through long term partnerships with a panel of leading Insurers and Reinsurers whilst offering an efficient and fair service to our policyholders.

Our Values

Our Group values are voted for by our staff, embedded in our culture and reflected in the way we treat our customers:

  • Fair & Transparent
  • Collaborative
  • Efficient
  • Innovative
  • Knowledgeable

Our Purpose

Everything we do is guided by placing customers at the core of our business and managing risk on their behalf. We are focused on continuous improvement and are committed to developing products and services that best meet our policyholder needs at affordable prices.

We provide an exceptional customer experience through personal relationships and technology, recognising the need to provide flexible and quick customer contact solutions in today’s fast pace environment. Our customer centric approach means that our customers can interact seamlessly with us, whether speaking to our telephone agents, using our self-service customer portal, through online agents, and mobile text.

Our Priorities

As a fast-growing company, our priorities are to build on the success we have achieved and accelerate our growth. To succeed in the future, we will offer leading insurance products at competitively low premium prices, working with leading specialist insurer partners. This will allow us to maintain controlled and profitable growth supported by actuarial-led pricing and customer selection techniques, using cutting edge technology with a strong focus on keeping our operating costs low, to support consistently attractive prices for our customers.